FAQ // Frequently Asked Questions
Q: What, exactly, is FinTech marketing?
A: Simply put, FinTech marketing works much like digital marketing for other sectors, although the chief focus is on the regulatory and industry requirements for the financial industry. From organic search and paid media to content marketing, web development, and more, each piece of a FinTech marketing strategy is developed to capture users in targeted positions within the financial executive and consumer sectors. The end result is increased web traffic, user engagement, and eventually increased conversions, purchases, and revenue.
Q: Why do FinTech businesses need marketing?
A: As demonstrated in the statistics above, the FinTech industry is buzzing with new technologies and startups – and increasing consumer interest in FinTech products means those numbers are set to increase further. Implementing a comprehensive digital marketing strategy is the only way to ensure you not only avoid getting lost in a sea of competition but stand out above the crowd.
Q: How much does FinTech marketing cost?
A: The precise answer to that question depends on the number of in-depth services your business requires. However, a personalized audit and consultation can answer many pricing questions. Get in touch with a representative to build a better picture of a pricing structure you may expect.
Q: Is my B2B or B2C FinTech website really that important?
A: Especially in the tech and FinTech industries, your website and any associated apps are the first glimpse potential clients get of your business, your products, and your services. Appearing outdated, having a poorly constructed UI, and leaving the client with a poor UX are three quick ways to get passed up for another FinTech company with a finger on the pulse of the financial industry. Work with a digital marketing firm that can help you get a handle on your web development as a part of a comprehensive marketing strategy.
Q: Is SEO necessary for FinTech?
A: In a word, yes. Consumers and executives alike tend to trust organic search results above paid ads and are more likely to click on them. Utilizing search engine optimization is a way to ensure the web’s most relevant keywords searched by users looking for products and services like yours are incorporated into your user-facing content and page copy. The SEO process boosts your rankings on Google’s search engine results page and makes you more visible to potential clients.
Q: Should FinTech brands utilize paid media?
A: In the vast majority of cases, yes. Paid media, or PPC, can encompass a wide variety of image-based, video-based, or text-based advertising that strategically positions you at the top of the SERP. Perhaps even more importantly, paid media can be utilized on a wide variety of platforms to ensure you’re reaching the financial clients you depend on the most.
Q: Which other marketing strategies should my FinTech business utilize?
A: While the specific mix of strategies depends largely on your target audience, business size, and tech maturity, you should expect to utilize a wide range of strategies to capture your best traffic. In general, we suggest a blend of SEO, paid media, content marketing, and email marketing at minimum, along with reporting and project management to help you tie it all together and analyze your efforts. In addition, many FinTech businesses benefit from a thorough look at and potential revamp of their web design and development to further optimize traffic and engagement.