THE GOAL:Develop & ImplementWhite Paper DeploymentStrategy

Gamalon wanted to use email marketing automation to get the most out of a their recent white paper.

The Challenge

Gamalon wanted to track where customers lost interest in the White Paper content. After a brief discovery Elevated recommended integrating Hotjar with Gamalon's HubSpot account. Then, using HubSpot's email marketing, landing page, and downloads functionality Elevated built a workflow that guided the customer through each step incorporating heatmapping to determine where customers were losing interest.   


Integrating Hotjar with HubSpot ties heatmapping activity to specific users. This allows companies to track heatmapping activies by personas and delivering more actionable results.


Give us 15 minutes of your time, and we will tell you if we think we can help or not. Click the button, fill out the form, and we’ll email you to coordinate a time to chat.

Get Started